ProgressPlay Ltd is a London-based white-label casino site provider. This means that the company designs the software platform for casino operators to use as the architecture for their sites. The advantage for operators is that they can get their site up and running within weeks, rather than having to design everything from scratch.
White-label suppliers like ProgressPlay can take care of all the functions necessary to enable a site to function efficiently. This leaves the operator to decide on a strategy and its target market (and pay the setup fee of course).
These functions really do include virtually everything. This starts with the site's contents. All the games are provided via the company’s deals with the biggest and best game providers. Both table games and slots are supplied, and operators can choose from games provided by top names like NetEnt, Microgaming, NextGen Gaming and Thunderkick. All marketing and technical data is also analysed to ensure the site is running smoothly and that the games provided are the ones that players want to play. Payment services are provided, together with fraud prevention and other security measures. Finally, all aspects of customer service are taken care of, such as live chat, telephone and e-mail helplines and VIP support.
The company was founded in 2010 and was at the forefront of the recent revolution in the gaming industry. This radical change saw the transformation of player preferences from playing on big box fixed-line devices like desktop PCs and Macs toward a more on-the-go style of play. Today, the vast majority of games are played on mobile devices like Smartphones and tablets, via Wi-Fi, rather than through fixed landlines.
ProgressPlay sites are therefore optimised for mobile play on more compact screens, using HTML5 technology to provide a fast but smooth service. But they remain compatible with big screen play too. Indeed today’s cutting-edge graphics look even more spectacular on a wide-screen monitor.
In recent times, the company has also diversified into sportsbook software, so now an even wider range of services is available for prospective site operators. ProgressPlay Limited offers a kind of “off the peg” service, where operators can pick and choose precisely the services they wish to offer for their site or sites.
All casinos powered by ProgressPlay are covered by the company’s licence with the Malta Gaming Authority. They are also fully regulated by the UK Gambling Commission under account number 39335 and their company name ProgressPlay Limited.
ProgressPlay power over 80 different casinos which are compatible with the United Kingdom market. These include some of the most popular sites for UK-based players, such as Casino British, Hippozino, Mad About Slots, and Sin Spins. And with this company’s superb service being appreciated by both casino operators and their players, more are no doubt in the pipeline.
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